VMI has focused a great deal of time and effort on the Millennial generation feeling that by knowing more about them would help drive our business solutions now and in the future. Clearly, mobile devices are a key part of Millennial shopping and buying, and 63% of Millennial shoppers use their mobile devices to make online purchases. Our task was to discover how mobile devices can lead to more sales, not just online, but also within brick and mortar retail locations.
We discovered that they want the in-store experience to mirror online, called cross-channel experience. The Millennial in-store shoppers want personalized interactions targeted at them, which can be accomplished with connected shopping....encouraging mobile device use within retailers. They want integrated merchandising, so that the products on display can be explained, compared, rated and price checked right there at the merchandising display. But, they want things changed up, by having options on fulfillment, choosing when to pick up, where to ship, even group buying, so that the cooperative / cumulative sales reflect lower costs for all purchasing the same item, and taking delivery at the same store. Think Kayaks, stand up paddle boards, large ski/snowboard carriers, and other seasonal items not requiring immediate delivery.
Wib connects the dots, and integrates NTC, near target communication, so Millennials and other shoppers, opted in to receive the data sent out from the tag on the product, can view product videos, testimonials, competitive pricing, special offers and more. If the retailer chooses, the products having a Wib code can also be purchased right there with a mobile phone, and can be picked up at a special check out counter near the store exit.